The network's objectives look to the market but also to the future, and this is clear in some areas they intend to develop as their first goals:
Promoting the Rubicone footwear district by enhancing its history and innovation
Developing common marketing and digital communication strategies in order to plan a new market approach
Developing an ethical business qualification project
Promoting the company’s ability to offer solutions to technical problems
Developing and implementing circular economy models
Developing a supply chain traceability project
Organisation of technical meetings and in-depth seminars on circular economy, innovation, Made in Italy, and business ethics qualification.
Organisation of festivals and B2B and B2C events and possible participation in trade fairs, exhibitions, markets, and other events at which promotional initiatives are carried out to enhance the production, the image, the activity and the professionalism of the participating enterprises.
Search for common business-related solutions (economies of scale, waste management, purchasing groups).